Starbucks Pride

In order to be fully representative, an entirely LGBTQ+ team came together to uplift the voices of our community on all of Starbucks channels. We crafted a narrative on behalf of a corporation, without co-opting these individual’s stories. We reached out to people across the spectrum and across the country to let them speak their truth, without using their experiences to sell any products or promote the brand. 

This campaign was picked up by the Born This Way Foundation and Lady Gaga.